Do you know why marketing hasn’t changed since it originated now? Or Do you think marketing is still an important factor or in the future? ( read till the end to get the answer )
Do you think a Robot or any machine language can do a sales pitch as much as humans do in the future? Do you think marketing can be replaced with AI ( Artificial Intelligence) to communicate with the customer?
I guess, no right.
Because marketing a product or service isn’t that easy where a machine can’t convey the emotion or feeling to express what the product is.
It should be 1-1 interaction with the customer through the digital or traditional medium moreover, it is all about Expressing the emotions to the right person at the right time to make them trust our product or service by providing values.
So in this article, I will be revealing all the secret techniques on how a sales pitch is done where you can convert your audience into a customer of your product.
By the end of this article, you will understand the benefits of adding value to your marketing knowledge which can 3x your revenue in the future. So, if you are an entrepreneur, digital marketer, freelancer or someone who is just starting up your career in the marketing field.
This article is for you because you can’t survive the market in today’s world without understanding basic knowledge in marketing.
Why do you think marketing is so important? Because it is the First Impression that a consumer gets from the various mediums of advertisements such as paid ads, display ads, banners and posters.
It is so important the ads which you are promoting should attract the consumer through the above medium and should impact them to buy or recommend your product to someone.
So, you should always create a product or service by figuring or discovering the needs of the audience.
THE MORE VALUE, THE BETTER IT SELLS
Take an example for an instance,
Steve Jobs once said:
Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’
So now that you have got an idea, I will be explaining how to discover what a customer wants and how to convert your audience into a customer down below with each topic.
FUNDAMENTALS OF MARKETING:
The foundation of marketing is all about making the customers satisfied with their needs and wants. Marketing is more of science than business sales product because a marketer has to connect and express his creativity feeling to pitch the sale in a way that customers must get the attention to it.
A marketer is also someone who adds value to its product so that customers prefer to buy your product rather than moving to another brand.
It is the process of exchanging the product or service for money, and money doesn’t come that easily to anyone with a cheap quality product.
The 4P’s Of Marketing:
Since we are discussing the basics of marketing, it is better to understand the 4P’s of marketing which was suggested by E. J. McCarthy in the 20th century.
it plays a major role in each company to achieve its goal with other competitors in the market. By understanding the marketing mix and the 4P’s of marketing, these are the following questions that need to be determined.
How many different product variations do you have? How is it differentiated versus your competitors? How will it survive?
And there other few other questions a company should determine by outstanding the competitor.
You should determine all those questions with how your product’s quality will be. If you are someone who is doing service to your client, you should think of how your ability is going to serve your clients and fulfil their needs.
How will your price compare with your competitors? What is the value of the product or service to the buyer?
The price should be set at the level that matches the market as the customer should not hesitate to buy your product.
Where is the product distributed? Will specific locations get the product?
In this, you have to be specific where you are products or services going to sell online or offline and you should be more specific on the place.
For example, India is a developing country and it is a place, you can find millions of people to sell what they need.
What message needs to be communicated? Where will it be promoted?
So here, you have to choose whether it is offline or online.
If it is online then, these are the few things such as Email marketing, website blogging, paid ads, social media marketing and so on.
On the other hand, you have offline, where you have to spend on banners, tv ads, posters and so on.
Importance of communication:
It plays a major role where it helps you to convey the message to your customers but, few misunderstand that good communication is all about having a good fluency in the English language.
However, it is about how you express your emotions and feeling about the product correctly and it is the skill of building trust with each other.
CATT Marketing Funnel:
This is the most essential marketing funnel which every company has to apply in order to generate more sales and to reach more people by using this funnel technique.
This marketing funnel will make you understand the importance of building trust and just because you have a product or service that you need to sell, consumers will not buy unless or until the product is worth buying.
Also, this marketing funnel will teach you the secret of how you can convert the audience into customers.
So the formula is,
Wealth = n^CATT
[ n ] = Niche
[ C ] = Content
[ T ] = Trust
[ T ] = Transaction
So let’s break down each of them,
Choose a niche is kind of difficult for a few people because the niche is all about where you have to discover yourself from these 3 criteria.
- The market.
These 3 things play a major role in all types of business where if a person has talent and passion but not market then it is purely a waste of time to spend in the business. So likewise it is essential to balance these 3 criteria in a business.
Once, you have chosen the niche. The next big thing is content which plays a major role in marketing because it is the key to success. You have to make it more interesting content whether it is a short or long passage, your customer should think your content is worth reading.
If you are someone who is reading till here, then I believe this content has given some value of knowledge about the topic. So likewise, you should have great content which conveys your message and connects in some way.
Like I said before, you don’t have to be good at in English to communicate with people, it is all about the way you skill up and connect with content.
Also content is not just about writing a blog, it can be through videos from YouTube, Podcasts, social media, SMS and so on.
Grabbing the attention is not that easy unless you are content is strong, that is why content is the key to success. If you focus more on content then the rest will happen as it should be, so attention is something people should find your content interesting.
Also, there are other criteria which can bring you attention by choosing the best title, design templates and short description.
Make it curious that grabs the attention of the public.
Trust is something that can’t be earnt by money, it comes when you create and provide value to the customers. It is kind of a long process but once they trust your product or service then it is your turn them into a consumer.
Also, be cautious that you can’t take any advantage of your customer, just provide them with the good quality of product or service which can convert your audiences into customers.
So finally once, you have provided the value and made them trust you. Now, it is your chance to retarget and offer your product or service by sending them a message through your social media or Email.
INTEGRATION OF MARKETING:
So let drive all the digital mediums as one and integrate each other. This integration makes it more effective to sell your product or service, the below figure shows you how to integrate.
I feel with this integration, you can reach people easily and more effectively, the conversation rate will be more if you engage your audience by providing great content.
First, you have to make paid ads to boost and grab a set audience. Also, you can make use of your social media by providing your free content to get attention.
By the time you have written many contents, Google will help to drive traffic organically from your blog.
Providing free content to grab them will not give you the ROI soon but it will keep on building. One day or another in the future you surely will get the ROI more than that, if you work consistently.
“ BE PATIENT AND BELIEVE IN THE POWER OF COMPOUNDING “
Creating a personal brand can help you reach an immense number of the audience because they can influence people so easily.
For instance, Elon Musk is a personal brand and he owns 3 to 4 companies but few of his companies are not popular such as OpenAI, Neuralink, SolarCity and so on.
But the name Elon Musk is famous and popular. Moreover, he is the richest person on earth as of today, but most of the common people will not know that he has few companies which I mentioned above.
So personal brand plays a major role by influencing more audience than a company does.
So let’s discuss what MassTrust is and what are the processes to achieve your density by using MassTrust blueprint.
Just before driving into any profession, you should always first learn the specific skill to gain the knowledge to become an expert in that field. The process of making you an expert can be the process sharpening you every day by practising the specific knowledge or skill that you learn.
Napoleon Hill once said:
“Successful people, in all callings, never stop acquiring specialized knowledge related to their major purpose, business, or profession.”
When you practice a specific skill or knowledge, you should implement it by working for business or clients to gain the experience out of it. This will help you to sustain on the field for the long term.
It is important to make a document or write an article because by writing things which you are an expert in the field can help others to gain knowledge. This also helps to figure out a more new creative idea to master the skill.
By the time, you have become a master in your profession, you must have known all the in’s and out’s. So this is the time where you expose all your experience to help other startups or businesses by improving their project. When you consult others you will experience and enter into a different face of the level.
So at this level, you might have gained tremendous knowledge on your field. You have learnt, worked, written a bunch of articles and done consulting for other businesses. Now it is the time where you should educate people who want to learn a specialized skill from you.
Finally, you will enter into the surface level also you have an immense amount of experience in your profession. Now, It is time to take a big shot where you can enter into a startup business and launch a product or service by fulfilling your career or a density.
So Learning, working, blogging, consulting, mentoring and the startup is a lifetime process.
Now that you have started a startup you should have a plan or goal ( specific amount ) to achieve your business into the next level.
So you can use this plan below to acquire your desired monetary equivalent.
Road to 1 Crore ( or Your specific financial goal) :
This pattern can help you to achieve your desired amount of first one crore in revenue and from there, you can earn money by investing that first one crore into the business to develop your product or service. You can also invest that money to reach more audience.
So I guess, marketing is everything and every business need a marketer to develop their product or service.
A marketing funnel is going to play a major role in now or in the future and learning new skills are important however you should implement what you have learnt from it.
Also, remember to integrate all the digital platform to make your product sell well. Hence, it can help you to achieve the desired monetary equivalent.
So now that I have explained the whole marketing stuff in a simple way. I hope you guys liked it and do check out my other blog for more content.